In a world where helmets are the new smartphone cameras, there’s no shortage of companies looking to capitalize on the emerging wearables craze.
Moto’s own Moto 360 helmet, for instance, came in at number four on the list of top 10 most-watched brands last year, and its $150 Moto 360 Pro is now available in the U.S. from Google and others.
So why is this wearable technology still a niche product?
The answer may lie in the fact that it’s still a relatively new technology.
With helmet sales declining steadily for years, there hasn’t been as much innovation in the way that people wear them.
The only helmet companies that have managed to innovate are the ones that use proprietary materials, like helmets made by companies like ASOS and Bose.
“There are many other companies that are making helmets for the smartphone market,” said Adam Jaffe, director of marketing at the Bicycle Institute.
“They’re still using proprietary materials and they’re not changing that much.”
In the end, though, it’s not that different from other wearables.
If the Moto 360 doesn’t have the technology or the design, it doesn’t make much of a difference.
But for the helmet industry, it is a very important step forward.
“The Moto 360 is an important step,” said Jaffe.
“We have a lot of products in the market that are very similar.
They’re just different in the design.
They have the same features.”
One of the biggest reasons that helmet companies are moving forward with wearable tech is because of the potential for consumers to be able to see them when they wear them, which is a big part of the appeal of the technology.
“It’s a much safer product,” said James Brough, head of product marketing at Fitbit.
“When you see someone wearing a Moto 360, you see it as a smartwatch and you can see them in the environment.”
If that technology proves to be successful, the helmet market could continue to expand rapidly.
“I’m optimistic about this technology,” said Brough.
“People are going to want to wear helmets and that’s going to make this market even bigger.
I think we’re going to see this technology really spread to more people than we’ve seen before.”
With the Moto360, Brough hopes to get more people wearing helmets on the road.
In fact, Bough is working with Fitbit and others to develop a helmet for their upcoming Fitbit Charge.
He’s also working with several companies to make helmets for a new smartwatch called the Fitbit Star.
Brough expects that there will be an explosion of wearables products over the next few years.
“A lot of the wearables we’ve been using are going into wearables and fitness trackers and so on,” he said.
“These are going for a fitness tracker or fitness tracker,” Brough said, referring to the Fitbits Star, “but you’re going into wearable wearables.”
“The technology is here,” said John Kiely, president of the American Society of Testing and Materials.
“With the development of smartwatches and wearable technology, there is the opportunity for new technologies and we are seeing more of it.”